Acendra Extra Virgin Olive Oil
Branding | Naming | Packaging
Acendra, a brand with rustic and familial origins
From the desire to leave a legacy for the family and bring people closer to the culture of fine olive oil, Acendra was born. A brand that conveys sophistication and rusticity, Acendra draws inspiration from the simplicity of life in the countryside to produce the purest Gaúcho olive oil.
Enhance the flavor of life
Due to the aligned and coherent brand strategy, the development of the name and visual identity was natural and fluid, as it became a consequence of what the brand aspired to be: simple and captivating, like life in the countryside. To visually translate the concept of rusticity and emphasize the idea of "enhancing the flavor," we created unique and exclusive textures for the brand. Made with ink and paper, they aim to convey the sensation of experiencing each varietà, from the lightest to the most robust.
A name that evokes the ancestry of olive trees
The name's creation was a crucial point in the project, as our mission is to convey much of the brand's identity and purpose with just one word. We generated 275 names during the process, and ultimately, Acendra was the chosen name to represent the brand.
Since ancient civilizations, the olive tree has been associated with myths, traditions, artistic and cultural expressions, and medicinal and gastronomic uses. It was from one of these sources that we found our inspiration through Virgil's epic poem, the Aeneid. In it, the passage "And with a branch of olive, man purifies himself completely" inspired the concept of the name Acendra – meaning to purify, refine, and enhance.
Research & Strategy: Camila Chisini e Paula Rego
Naming: Camila Chisini
Design: Camila Chisini e Luísa Fantinel
Copywriting: Paula Rego
Photography: Gabriel Pompeo
Website: acendra.com.br
Brazil | 2021
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